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Fordward Marketing

Marketing 4 purpose

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wAYS I CAN HELP YOU

 

         

Integrating marketing & communications – strategy and tactics

  • Research
  • Ideas
  • Strategy
  • Implementation
  • Measurement & analysis
    Reaching audiences through targeted, well-integrated marketing and communications, that is cost-effective and measurable.
    Working with contractors, suppliers, internal staff and media partners.
  •  Expertise includes; Traditional – street, radio, print, TV. Digital – social media, PPC, analytics. Promotional media communications. Campaigns – for commercial, advocacy and activism to bring about change. Events.

       

Events – Involve, Inspire, Interact, Ignite, Immerse, Influence

   Ideas to implementation

  • Creation and evaluation
  • Operations and logistics
  • Promotion
  • Management of corporate and community partners, and other stakeholders.
  • Experience includes creating and growing a wide variety of events; cultural festivals, Peer 2 Peer, national appeals, sport & recreation, corporate, family /community and conferences.   Working with corporates, charities, community and cultural groups, public sector organisations, local authorities, national sports and recreation bodies.

 

     

Digital marketing and fundraising - integrating the real and virtual world 

  • Developing and delivering cross-platform campaigns that drive traffic and conversions 
  • Proven experience of growing and engaging communities via social media 
  • Management of social media, PPC and display advertising campaigns 
  • E mail campaigns and analytics
  • Website content management
  • Google, social media and e-marketing analytics,
  • Raising significant funds for emergency and annual appeals
  • Peer to Peer sites - helping participants raise funds
     
  • Experience includes all digital channels over many years from the first websites and E-mail applications. Constantly updating my knowledge to keep abreast of the ever moving feast of opportunities to engage with customers and supporters.  Then measuring and analysing the effectiveness.

 

      

Campaigns –helping to inspire and bring about change

Successfully managed campaigns addressing attitudinal and behavioural change, environmental issues and empowerment of women.

Experience includes;

  • TV
  • Print
  • Social media marketing
  • PR
  • Crowdfunding
  • Community engagement
  • Website content management
  • Conferences
  • Awards

 

   

Corporate partnerships - delivering on business for social good

Services include;

  • Researching opportunities that will have social good at the centre
  • Independent analysis and advice for sponsorship selection, negotiation, renegotiation, or exit.
  • Managing the partnership relations
  • Sponsorship strategy
  • Leverage and marketing
  • Portfolio analysis
  • Creation of unique properties
  • Activation
  • Staff engagement

    I have acquired and successfully managed a large number of sponsorship partnerships, working with a wide variety of organisations; Corporate, SME, Government, Local authorities, Membership organisations, NFP, Charities, community groups.  So understand what it takes from both sides of the sponsorship fence.


     

 

  • Integrated marketing & communications – strategy and tactics
  • Events – experiential, Peer to Peer appeals, festivals, conferences, sports, cultural, community
  • Digital marketing and fundraising
  • Campaigns – bringing about change
  • Corporate partnerships - business for social good