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Fordward Marketing

Marketing 4 purpose

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WAYS I CAN HELP YOU

Proven practical expertise in: 

  • Integrated marketing & communications 
  • Digital marketing and fundraising
  • Events 
  • Advocacy Campaigns 
  • Sponsorship partnerships

  More details below and for a chat about how I could help you  -  jill@fordwardmarketing.com, +64211925477     

 

Integrating marketing & communications – strategy and tactics

  • Research
  • Ideas
  • Strategy
  • Implementation
  • Measurement & analysis
    Reaching audiences through targeted, well-integrated marketing and communications, that is cost-effective and measurable.
  •  Expertise includes; traditional, TV. Digital, PPC, analytics. PR, marketing, fundraising &  advocacy campaigns 

Digital marketing and fundraising - experienced in:

  • All digital channels over many years from the first websites and E-mail applications. 
  • Measurement and analysis.
  • Developing and delivering cross-platform campaigns that drive traffic and conversions 
  • Growing and engaging communities via social media 
  • Management of social media, PPC and display advertising campaigns 
  • Email campaigns and analytics
  • Website content management
  • Digital fundraising 
  • Peer to Peer sites for Challenge events

       

Events 

  • Managed- major national and regional events, Fundraising events, national appeals, sport & recreation, corporate, family /community, cultural and conferences.  
  • Creation and evaluation
  • Operations and logistics
  • Promotion
  • Management of suppliers, participants and other stakeholders.  
  • Working with corporates, charities, community and cultural groups, government organisations national sports and recreation bodies.

 

      

Campaigns –helping to inspire and bring about change

Successfully managed campaigns addressing attitudinal and behavioural change, environmental issues and empowerment of women. Experience includes;

  • TV
  • Print
  • Social media marketing
  • PR
  • Crowdfunding
  • Community engagement
  • Website content management
  • Conferences
  • Awards

 

   

Corporate partnerships 

Acquired and successfully managed a large number of sponsorship partnerships, working with a wide variety of organisations, so understand what it takes from both sides of the sponsorship fence.

Services include;

  • Researching opportunities that will have social good at the centre
  • Independent analysis and advice for sponsorship selection, negotiation, renegotiation, or exit.
  • Managing the partnership relations
  • Sponsorship strategy
  • Leverage and marketing
  • Portfolio analysis
  • Creation of unique properties
  • Activation
  • Staff engagement

     

 

  • Integrated marketing & communications – strategy and tactics
  • Digital marketing and fundraising
  • Events – experiential, Peer to Peer appeals, festivals, conferences, sports, cultural, community
  • Campaigns – bringing about change
  • Corporate partnerships - business for social good