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Fordward Marketing

Marketing 4 Good

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WAYS I CAN HELP YOU

I can help you:

  • Make a difference through integrated marketing and communications campaigns.
  • Bring about change in attitudes and behaviour. 
  • Build capacity in digital - to help make the most of digital marketing.
  • Better integrate your marketing, communications and fundraising.
  • Develop events to raise funds, engage communities, build relationships with customers.  
  • Build social good into your business

  More details below and for a chat about how I could help you  -  jill@fordwardmarketing.com, +64211925477
     Integrating marketing & communications

  • Research
  • Ideas
  • Strategy & tactics
  • Implementation
  • Measurement & analysis

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Digital marketing and fundraising

  • Measurement and analytics.
  • Cross-platform campaigns that drive traffic and conversions 
  • Social media - to grow and engage communities
  • Social media, PPC and display advertising 
  • Email campaigns 
  • Website content management
  • Digital fundraising 
  • Peer to Peer sites for fundraising events

 

 

 

Events 

  • Created and managed- major national and regional events.  
  • Operations and logistics
  • Promotion
  • Management of suppliers, participants and other stakeholders. 
  • Evaluation
  • Working with public, private, NFP and community organisations

 

 

 

 

 

Campaigns – to bring about change

Successfully managed campaigns addressing attitudinal and behavioural change, environmental issues and empowerment of women.

 

 

 

 

 

       

Corporate partnerships 

Acquired and successfully managed a large number of sponsorship partnerships.

  • Research, analysis and advice for sponsorship selection, negotiation, renegotiation, or exit.
  • Managing the partnership relations
  • Strategy
  • Leverage and marketing
  • Creation of unique properties
  • Staff engagement

 

 

  • Integrated marketing & communications – strategy and tactics
  • Digital marketing and fundraising
  • Events – experiential, Peer to Peer appeals, festivals, conferences, sports, cultural, community
  • Campaigns – bringing about change
  • Corporate partnerships - business for social good